Brand Story
Message from our founder, Dr. Lyuh
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"I believe that dietary supplements contribute to people's health."
I have been frail since childhood. I frequently missed school due to constant fatigue and various pains. Despite receiving a diagnosis of "no abnormalities" from doctors, the persistent fatigue, pain, and lethargy led me to search for the root cause of these issues.
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As a practicing physician, I listened to my patients' stories whenever I could. I sought to understand the problems my patients faced before diagnosing them. I witnessed many individuals regain their vitality through nutritional improvements.
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"I realized that seeing patients in a hospital is not the only way to contribute to your health."
When I could no longer provide the level of care I wanted in a hospital setting, I realized that delivering the best possible nutritional solutions might help more people than I could by sitting in a clinic.Β
The reason I took on the role of CEO, despite having no prior business experience, is my commitment to ensuring that my responsibilities as a physician never diminish. I take full responsibility for all Esther Formula products. Every day, my family and I also consume these products.
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"IΒ promise to prove to all who know me as a physician that our products are worthy of pride."
I trust my ability to provide proper preventive nutritional solutions and believe that focusing on the three key elements of dietary supplementsβinnovation, ingredients, and productsβallows me to ensure their highest quality.
This is why we adhere to rigorous evaluation criteria for selecting raw materials. Additionally, our commitment extends beyond the product to ensure our business operates legally and ethically, prioritizing fairness. Our products feature 18 patented ingredients, developed in collaboration with over 1,500 patents and a world-class research and development team.
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"I promise that we will never compromise on quality."
From the beginning of this business, I have entrusted areas beyond my expertise to the world's best professionals, and I continue to do so. This is why each product from Esther Formula has its unique story. I guarantee that we will never compromise on quality, and I stand by my promise with my name.
From. Lyuh Esther.
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