THE FUTURE OF WELLNESS

Our Story

ADVANCED INNOVATION

Where science meets simplicity

We believe wellness should be effortless. Our innovative oral strips provide nutrients anytime and anywhere, requiring no water and no swallowing.

Perfect in Strips

Formulate by Doctors

Developed by medical professionals, our oral strips deliver nutrients directly through the capillaries in the oral mucosa. This science-backed method enables instant absorption for faster, more effective results.

About Esther Formula About Manufacturing System

Science-Led. Evidence-Based. Market-Leading.

Esther Formula is a premium dietary supplement brand founded by Dr. Lyuh Esther, one of the most influential authorities in preventive medicine in South Korea. For more than a decade, Dr. Lyuh has championed the importance of clinical nutrition and preventive health through national public broadcasting and academic engagement, earning widespread trust among consumers and healthcare professionals alike.

Her leadership defines the foundation of Esther Formula. Every product is developed under strict evidence-based standards, ensuring uncompromising quality, efficacy, and value. This scientific rigor, combined with a commitment to transparency and consumer trust, positions Esther Formula as a differentiated and authoritative brand in the global nutrition industry.

An Integrated Value Chain Advantage

Esther Formula operates on a fully integrated value chain encompassing research and development, manufacturing, quality control, distribution, sales, and marketing. This end-to-end infrastructure enables:

  • Greater control over product integrity and safety
  • Operational efficiency and optimized cost structure
  • Rapid innovation and speed to market
  • Sustainable value creation for customers

This vertically integrated model is rare within the Korean nutrition market and serves as a powerful competitive advantage.

Market Leadership in Korea

Recognized as the No.1 brand in the Korean nutrition market, Esther Formula continues to lead through continuous R&D investment and a proven system for developing category-defining products. Our proactive approach to innovation allows us to identify emerging health needs and translate them into clinically grounded, high-impact solutions.

Backed by Dr. Lyuh’s expertise and credibility, Esther Formula has established itself as an unrivaled market leader built on science, trust, and long-term vision.

Integrated Manufacturing. Strategic Innovation. Global Capability.

Esther Formula is not simply a supplement brand. We are a fully integrated health science company with proprietary facilities that manage premium raw material sourcing, product development, and manufacturing under one system. In addition to our own branded portfolio, we provide comprehensive OEM and ODM solutions for global partners.

Advanced In-House R&D for Rapid Market Leadership

Our internal R&D team continuously monitors evolving consumer demand and emerging bioactive ingredients developed worldwide. By proactively identifying high potential materials and rapidly co-branding both raw ingredients and finished products, Esther Formula accelerates time to market and captures new category opportunities ahead of competitors.

This agile development framework enables scalable product line expansion while maintaining scientific integrity and commercial viability.

Maximizing Raw Material Value from Regulatory Approval to B2B Commercialization

Through our subsidiary Thirdway Company and strategic partner Daedeok, Esther Formula manages regulatory approval and recognition processes for premium raw materials sourced exclusively from overseas suppliers. From MFDS approvals to commercialization, we enhance ingredient value at every stage.

By integrating regulatory expertise with our R&D center’s strategic product development capabilities, we transform high value raw materials into competitive finished goods, creating strong differentiation in the B2B market.

From Special Formulations to Strategic ODM and Customized Solutions

Esther Formula operates a pharmaceutical grade manufacturing ecosystem designed for rapid production and stable quality control.

  • Bio360 delivers patented formulations that maximize bioavailability.
  • Cure Label, our strategic OEM and ODM subsidiary built on pharmaceutical company standards, provides total solutions across development, design, branding, and marketing.
  • Alpack, our personalized health supplement manufacturer, ensures both qualitative and quantitative precision in production, securing stable finished product characteristics and diversified distribution channels.

Cure Label also expands into microbrand publishing and D2C distribution, offering end to end commercialization capabilities.

Reliable Manufacturing Technology Across All Dosage Forms

We manufacture across a full spectrum of delivery systems:

  • Tablet
  • Capsule
  • Powder
  • Liquid
  • Gummies
  • Jelly
  • ODF (Oral Dissolving Film)

Certified Pharmaceutical-Level Quality Standards

Our facilities operate under internationally recognized certifications, ensuring rigorous quality control and safety standards:

  • HACCP
  • GMP
  • ISO 9001
  • FSSC 22000

Patented ODS Technology: Advanced Oral Dissolving Strips

Our patented ODS (Oral Dissolving Strip) technology encapsulates active ingredients within an ultra thin film that dissolves directly on the oral mucosa.

  • Enables absorption without passing through the digestive system
  • Maximizes absorption rate and bioavailability
  • Enhances convenience and compliance

This delivery innovation reflects our commitment to formulation science and next generation nutraceutical solutions.

North American Manufacturing Facility: Expanding Global Capability

To strengthen international competitiveness and expand global market access, Esther Formula has invested in manufacturing infrastructure in the United States.

Our plant facility, located in California, enhances global operational capacity and supports:

  • Access to active ingredients with regulatory limitations in Korea
  • Diversification of export product portfolios
  • Expansion of overseas market entry and distribution

By combining scientific leadership, vertically integrated manufacturing, pharmaceutical grade systems, and global production capabilities, Esther Formula delivers premium health solutions and strategic partnership opportunities worldwide.

Why Strips?

1,000x More Effective

Superior mucosal absorption compared to skin-based delivery.

Maximum Absorption

Bypasses stomach acid and digestion for direct, high-impact nutrient delivery.

ESTHER FORMULA Glutathione Ceramide Strips

On-the-go Convenient

Portable, discrete, and melts in 30 seconds, no water required.

DR. ESTHER LYUH

"I founded Esther Forfmula to create the ultimate standard of quality and wellness innovation that carries my name."

THE ESTHER FORMULA STANDARD

Science-backed wellness, rooted in trust

Founded by Dr. Esther Lyuh, a leading physician and Preventive Medicine Ph.D., Esther Formula has been Korea’s No. 1 strip supplement brand since 2008. We are dedicated to evidence-based nutrition, creating products held to the highest clinical standards that Dr. Lyuh would confidently share with her own family.

Our doctor-formulated strips utilize advanced mucosal absorption to bypass the digestive system entirely. Nutrients deliver through capillaries for instant absorption and more effective results anytime, anywhere, without the need for water.