Posted by LeeJenna
on June 26, 2026
Between April 2025 and March 2026, ESTHER FORMULA's search interest grew 4,100% year-over-year — one of the standout gains in Vogue Business's Beauty Trend Tracker (by Vogue Business Team, August 21, 2026).
The report named ESTHER FORMULA "a South Korean supplement brand known for its Lyuh Esther Liposomal Glutathione Direct," pointing to the rising demand for K-wellness and beauty-from-within nutrition — with consumers increasingly prioritizing skin health and radiance through targeted supplementation and innovative delivery formats.