Company History
Esther Formula has continued rapid growth by targeting the large consumer market since 2017, based on the power of “the consumer consultations, nutritional prescriptions,” which have been continuing for 10 years since its establishment in 2006.
ESTHERFORMULA Phase 1. Face-to-Face/Niche Consumer Market
2006 Esther Formula establishment
2007 Esther Formula company’s mall Esthermall open
2008 Korea No.1 Entered K-Farms, a pharmacy distribution chain
Entered CJmall, the largest online shopping mall in Korea
Entered GS Home Shopping, a Korean home shopping broadcast channel
2009 Launched Korea's first lactobacillus 10 billion CFU single product
Entered Shinsegae Department Store in Gangnam
2010 Launched premium brand exclusively for department stores
2011 Launched Skin Care Formula', a product with skin health individual certification accredited by KFDA
Launched 'Hepa Care Balance', a product with liver health individual certification accredited by KFDA
2012 Expanded Shinsegae Department Store Gangnam branch
2013 Launched the first Korean home shopping broadcast channel CJ OSHOPIM & Home & Shopping 'Esther Lactobacillus'
2014 Launched 'Esther Lactobacillus' in NS Home Shopping, a Korean home shopping broadcast channel
Achieved cumulative sales of 2,000,000 bottles of Esther Lactobacillus
2015 Entered Shinsegae Department Store in Busan Centum City
Achieved cumulative sales of 3,000,000 Esther Lactobacillus bottles
2016 Achieved the cumulative sales of 5,000,000 bottles of Esther Lactobacillus
ESTHERFORMULA Phase 2. Targeting online/large consumer markets
2017 Launched vegetable omega-3 product 'Phyto Omega Plus D1000IU' and sold 1,117 boxes per minute
Annual sales exceeded KRW 40 billion
2018 Esther Formula company’s mall membership exceeded 100,000
2019 Annual sales exceeded KRW 45 billion
Achieved cumulative sales of 8,000,000 bottles of Esther Lactobacillus
2020 Achieved 150% sales growth rate
Annual sales exceeded 65 billion won
'Esther Lactobacillus' Korea Consumer Loyalty Grand Prize No.1
'Esther Lactobacillus' Korea Brand of the Year No.1
Launched functional collagen product 'M.D. Esther Young Collagen' certified by KFDA and sold out 5 times
Launched Korea's first product containing elastin, the elastic fiber of the skin dermis, 'Esther Elastin Original' and sold out 3 times.
Esther Formula company’s mall members exceeded 300,000
Entered GS Convenience Store, Korea's largest convenience store chain
Entered Olive Young, Korea's largest drug store
2021 Achieved cumulative sales of 10,000,000 bottles of Esther Lactobacillus
'Esther Lactobacillus' brand customer loyalty grand prize No.1
'M.D. Esther Young Collagen' brand customer loyalty grand prize No.1