Company History

Esther Formula has continued rapid growth by targeting the large consumer market since 2017, based on the power of “the consumer consultations, nutritional prescriptions,” which have been continuing for 10 years since its establishment in 2006.

 

ESTHERFORMULA Phase 1. Face-to-Face/Niche Consumer Market

2006 Esther Formula establishment

2007 Esther Formula company’s mall Esthermall open

2008 Korea No.1 Entered K-Farms, a pharmacy distribution chain
Entered CJmall, the largest online shopping mall in Korea
Entered GS Home Shopping, a Korean home shopping broadcast channel

2009 Launched Korea's first lactobacillus 10 billion CFU single product
Entered Shinsegae Department Store in Gangnam

2010 Launched premium brand exclusively for department stores

2011 Launched Skin Care Formula', a product with skin health individual certification accredited by KFDA
Launched 'Hepa Care Balance', a product with liver health individual certification accredited by KFDA

2012 Expanded Shinsegae Department Store Gangnam branch

2013 Launched the first Korean home shopping broadcast channel CJ OSHOPIM & Home & Shopping 'Esther Lactobacillus'

2014 Launched 'Esther Lactobacillus' in NS Home Shopping, a Korean home shopping broadcast channel
Achieved cumulative sales of 2,000,000 bottles of Esther Lactobacillus

2015 Entered Shinsegae Department Store in Busan Centum City
Achieved cumulative sales of 3,000,000 Esther Lactobacillus bottles

2016 Achieved the cumulative sales of 5,000,000 bottles of Esther Lactobacillus

 

ESTHERFORMULA Phase 2. Targeting online/large consumer markets

2017 Launched vegetable omega-3 product 'Phyto Omega Plus D1000IU' and sold 1,117 boxes per minute
Annual sales exceeded KRW 40 billion

2018 Esther Formula company’s mall membership exceeded 100,000

2019 Annual sales exceeded KRW 45 billion
Achieved cumulative sales of 8,000,000 bottles of Esther Lactobacillus

2020 Achieved 150% sales growth rate 
Annual sales exceeded 65 billion won 
'Esther Lactobacillus' Korea Consumer Loyalty Grand Prize No.1 
'Esther Lactobacillus' Korea Brand of the Year No.1 
Launched functional collagen product 'M.D. Esther Young Collagen' certified by KFDA and sold out 5 times 
Launched Korea's first product containing elastin, the elastic fiber of the skin dermis, 'Esther Elastin Original' and sold out 3 times. 
Esther Formula company’s mall members exceeded 300,000 
Entered GS Convenience Store, Korea's largest convenience store chain 
Entered Olive Young, Korea's largest drug store

2021 Achieved cumulative sales of 10,000,000 bottles of Esther Lactobacillus 
'Esther Lactobacillus' brand customer loyalty grand prize No.1
'M.D. Esther Young Collagen' brand customer loyalty grand prize No.1