Posted by LeeJenna
on November 08, 2026
Read the full Wall Street Journal article on supplement strips
The Wall Street Journal featured ESTHER FORMULA in its October 19, 2026 report, "For Wellness Fans, Gummies Are Out. The New Craze Is Supplement Strips." The article names ESTHER FORMULA among the brands behind the rise of oral dissolving strips, and highlights ESTHER FORMULA glutathione strips as a product discovered at Olive Young in Korea.
ESTHER FORMULA In The WSJ's Supplement Strip Report
The Wall Street Journal describes supplement strips as the new alternative to gummies, pills and powders. ESTHER FORMULA appears in the report alongside other strip brands such as Sleep or Die, NuStrips and Strippies, and ESTHER FORMULA Biotin Strips are pictured in the article alongside strips from those brands.
ESTHER FORMULA Glutathione Strips, Discovered At Olive Young Korea
The WSJ recounts how Keewana Grant, vice president of beauty and well-being at the PR firm Purple, came across ESTHER FORMULA glutathione strips at an Olive Young store in Korea in May. She went on to buy eight boxes and take one strip a day. Glutathione is the antioxidant featured in these ESTHER FORMULA glutathione strips.
Why Supplement Strips Are Gaining Ground
According to the WSJ, strips appeal because pills can be hard to swallow, powders can be messy and gummies can be sugary. Strips dissolve in the mouth with no water needed, and the report notes the category is growing within a U.S. dietary supplement market expected to reach about $79 billion in 2026.
About ESTHER FORMULA Glutathione Strips And Biotin Strips
ESTHER FORMULA is a Korean supplement and beauty brand known for oral dissolving strips, including glutathione strips and Biotin Strips. Each strip is individually packed and designed to dissolve in the mouth, making daily wellness simple to fit into any routine. ESTHER FORMULA glutathione strips are available at Olive Young Korea and Olive Young U.S., while ESTHER FORMULA Biotin Strips and other U.S. exclusive strips are available at Olive Young U.S.
