Posted by LeeJenna
on March 31, 2026
ESTHER FORMULA's Liposomal Glutathione strips were featured in WWD's article, "The Korean Wellness Wave Is Coming — and Fast" (by Noor Lobad, March 24, 2026), which covers the rapid growth of Korean wellness brands entering the U.S. market.
ESTHER FORMULA Liposomal Glutathione Direct is our fast-absorbing oral strip built around 90% pure L-glutathione — a water-free, fast-dissolving format designed to support antioxidant defense and skin glow from the inside out. Formulated by Dr. Esther Lyuh, it's backed by a clinical trial at Jeonbuk National University Hospital, where the strip form reached higher blood glutathione levels than a comparable tablet at both the 4-hour and 6-hour mark, with no side effects reported (published in the European Journal of Pharmaceutics and Biopharmaceutics, 2026; CRIS No. KCT0011710). Read more about the science behind Esther Formula and learn more about the brand on our FAQ page.